The lecture introduces Porter's Five Forces Framework, a model created by Michael E. Porter in 1979 to evaluate industry competitiveness and profitability potential. It explores the five forces—Supplier Power, Buyer Power, Threat of New Entrants, Threat of Substitutes, and Competitive Rivalry—and di
Topics Covered
Introduction to Porter's Five Forces
Understanding Industry Structure in Competitive Analysis
Force 1: Supplier Power
Force 2: Buyer Power
Force 3: Threat of New Entrants
Force 4: Threat of Substitutes
Force 5: Competitive Rivalry
Interdependence of the Five Forces
Applications of Porter's Five Forces in Strategic Planning
Criticism and Limitations of Porter's Five Forces
Conclusion: Synthesis of Porter's Five Forces
References
Porter, M.E. (1979) 'How competitive forces shape strategy', Harvard Business Review, March/April, pp. 137-145.