Computer Science & IT - Lecture 9: Deployment and Marketing of Games - 25 slides
Explore Lecture 9: Deployment and Marketing of Games, covering Lecture 9 of the Game Development course focused on strategies for deploying games across various platforms and.
Topics Covered
Introduction to Game Deployment Strategies
Understanding Game Platforms and Marketplaces
Key Considerations for Multi-Platform Deployment
Choosing the Right Platforms for Your Game
Technical Challenges in Cross-Platform Development
Platform-Specific Optimization Techniques
Emerging Platforms: Cloud Gaming and VR
Game Distribution Models: Digital vs. Physical
Building a Community Around Your Game
Managing Player Feedback and Reviews
The Importance of Game Updates and Patches
Analytics in Game Development: An Overview
Monetization Strategies After Launch
In-Game Purchases and DLCs
Adapting to Market Trends and Player Preferences
The Impact of Cross-Promotion on Game Success
Legal Considerations in Game Deployment
Overview of Major Game Marketplaces
Steam: Features and Best Practices
Console Platforms: Xbox and PlayStation
Mobile Platforms: iOS vs. Android
Key Metrics to Track Post-Launch
Using Analytics to Improve Player Retention
Case Study: Successful Game Launch Strategies
Conclusion: The Path to a Successful Game Launch
References
Dovey, J. and Kennedy, H.W. (2006) Game Cultures: Computer Games as New Media. Maidenhead: Open University Press.
Totten, C.W. (2019) An Architectural Approach to Level Design. 2nd edn. Burlington, MA: CRC Press.
Schell, J. (2020) The Art of Game Design: A Book of Lenses. 3rd edn. Boca Raton, FL: CRC Press.
Koster, R. (2004) A Theory of Fun for Game Design. Scottsdale, AZ: Paraglyph Press.
McShaffry, M. and Graham, D. (2013) Game Coding Complete. 4th edn. Boston, MA: Cengage Learning.
Dixon, P. (2023) Trends in Gaming. TechWorld Institute.
Dyer, J. (2020) Community Building in Gaming. Available at: https://www.gamasutra.com.
Bogost, I. (2021) Feedback Loops in Gaming Psychology. Boston: MIT Press.
Hopson, D. (2019) Managing Long-Term Engagement in Online Games. Oxford University Press.
Newzoo (2021) Global Game Monetization Trends. Available at: https://newzoo.com
Brightman, J. (2020) 'Microtransactions and Player Engagement.' Available at: https://gamedaily.biz
Digital Games Research Network (2022) 'Shifts in Player Preferences.' Available at: https://digitgamesresearch.net
Kline, J. and Doyle, J. (2021) Strategic Marketing in Gaming. Routledge: UK.
Kerr, A. (2020) 'Global Games Market 2020' in GamesIndustry.biz.