Lecture 7: Global Strategy and International Business
Business & Economics - Lecture 7: Global Strategy and International Business - 24 slides
Explore Lecture 7: Global Strategy and International Business, covering Lecture 7 of the MBA Strategic Management course focuses on developing strategies in a global context, including market.
Topics Covered
Introduction to Global Strategic Management
Importance of Global Strategies
Key Concepts in Global Strategy
Evaluating Market Entry Options
Case Study: Starbucks' Global Expansion
Global Branding: Definition and Importance
Cross-Cultural Communication in Business
Global Supply Chain Management
Challenges in Global Supply Chains
Case Study: Apple Inc.'s Supply Chain Strategy
Emerging Markets: Opportunities and Challenges
Digital Transformation in Global Strategy
Impact of Technology on Global Operations
Global Market Trends and Consumer Behavior
Future of Global Strategic Management
Market Entry Strategies Overview
Types of Market Entry Strategies
Exporting as a Market Entry Strategy
Licensing and Franchising Explained
Joint Ventures: Benefits and Challenges
Hofstede's Cultural Dimensions Theory
Trompenaars' Model of National Culture
Strategic Considerations for Global Operations
Summary and Conclusion of Global Strategic Management
References
Bartlett, C., & Beamish, P. (2014). Transnational Management. McGraw Hill.
Hill, C. W. & Jones, G. R. (2021). Global Business Today. McGraw Hill.
Ghemawat, P. (2007). Redefining Global Strategy. Harvard Business Review Press.
Hill, C. (2007). International Business. 6th edn. New York: McGraw-Hill.
Kotabe, M. and Helsen, K. (2020). Global Marketing Management. 8th edn.
Kapferer, J.-N. (2008). The New Strategic Brand Management. London: Kogan Page.
Hofstede, G. (1980) Culture's Consequences: International Differences in Work-Related Values. Beverly Hills, CA: Sage Publications.
Christopher, M. (2016) Logistics and Supply Chain Management. 5th edn. London: Pearson.
Chopra, S. and Meindl, P. (2020) Supply Chain Management: Strategy, Planning, and Operation. 7th edn. Harlow: Pearson Education.
Tan, K.C. and Wisner, J.D. (2019) Principles of Supply Chain Management: A Balanced Approach. 5th edn. Boston: Cengage Learning.
Khanna, T. and Palepu, K. (2010) Winning in Emerging Markets. 1st edn. Harvard Business Review Press.
Bharadwaj, A. et al. (2013) 'Digital Business Strategies', MIS Quarterly.
Tapscott, D. and Tapscott, A. (2018) Blockchain Revolution. Portfolio Penguin.
Kotler, P. and Armstrong, G. (2019) Principles of Marketing. Pearson Education.
Elkington, J. (1997) Cannibals with Forks. Capstone Publishing.
Ghemawat, P. (2007) Redefining Global Strategy. Harvard Business School Press.
Hill, C. W. L. (2021) International Business: Competing in the Global Marketplace. McGraw-Hill Education.
Czinkota, M.R. and Ronkainen, I.A. (2013) International Marketing. 10th edn.
Contractor, F.J. (1985) Licensing Technology Abroad. Harvard Business Review.
Hofstede, G. (1980). Culture’s Consequences: International Differences in Work-Related Values. Beverly Hills: Sage.
Trompenaars, F. and Hampden-Turner, C. (1993). Riding the Waves of Culture: Understanding Diversity in Global Business. Nicholas Brealey Publishing.
Christopher, M. (2016). Logistics and Supply Chain Management. Pearson Education.