This lecture explores the development of competitive strategies using tools such as Value Chain Analysis and Competitive Positioning to help firms achieve a competitive edge. It emphasizes the importance of understanding internal capabilities and market dynamics as well as frameworks provided by Mic
Topics Covered
Introduction: Competitive Strategies in Strategic Management
Understanding Michael Porter's Value Chain Analysis
Framework for Competitive Positioning
Applying Value Chain Analysis to Strategy Development
Competitive Positioning Using Porter's Generic Strategies
Understanding Strategic Groups in Market Competition
Leveraging the Resource-Based View (RBV) for Competitive Advantage
Decomposing Value Chain Activities for Strategic Advantage
Competitive Positioning Through Strategic Differentiation
Cost Leadership and Competitive Positioning Metrics
Sustaining Competitive Advantage
Blue Ocean Strategy in Competitive Positioning
Building Competitive Advantage through Ecosystems
Conclusion: Strategic Insights and Final Reflections
References
Porter, M.E. (1980) Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press.
Porter, M.E. (1985) Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press.
Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. (2020) Strategic Management: Competitiveness and Globalization. 13th edn. Stamford, CT: Cengage Learning.
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Grant, R.M. (2021) Contemporary Strategy Analysis: Text and Cases Edition. 11th edn. Hoboken: Wiley.
Porter, M.E. (1979) 'The structure within industries and companies' performance', The Review of Economics and Statistics, 61(2), pp. 214–227.
Barney, J.B. and Hesterly, W.S. (2019) Strategic Management and Competitive Advantage: Concepts and Cases. 6th edn. Boston: Pearson.
Barney, J.B. (1991) 'Firm resources and sustained competitive advantage', Journal of Management, 17(1), pp. 99–120.
Wernerfelt, B. (1984) 'A resource-based view of the firm', Strategic Management Journal, 5(2), pp. 171–180.
Kotler, P. and Armstrong, G. (2017) Principles of Marketing. 17th edn. London: Pearson.
Teece, D.J., Pisano, G., and Shuen, A. (1997) 'Dynamic capabilities and strategic management', Strategic Management Journal, 18(7), pp. 509–533.
Kim, W.C. and Mauborgne, R. (2005) Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Boston: Harvard Business Press.
Cusumano, M.A., Gawer, A. and Yoffie, D.B. (2019) The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. New York: Harper Business.