Explore Lecture 2: Strategic Analysis Tools, covering This lecture explores various analytical tools essential for strategic analysis in MBA Strategic Management, such as.
Topics Covered
Introduction to Strategic Analysis Tools
Importance of Strategic Analysis in MBA
Overview of Analytical Tools
SWOT Analysis: Introduction
Examples of PESTEL Analysis
Porter's Five Forces: Introduction
Understanding the Five Forces
Using Analytical Tools in Real-World Scenarios
Case Study: SWOT Analysis in Action
Case Study: PESTEL Analysis in Action
Case Study: Porter's Five Forces in Action
Combining Analytical Tools for Comprehensive Analysis
Future Trends in Strategic Analysis Tools
The Role of Technology in Strategic Analysis
Key Researchers in Strategic Analysis
Frameworks Supporting Strategic Analysis
Summary of Key Analytical Tools
Components of SWOT Analysis
Conducting a SWOT Analysis
Examples of SWOT Analysis
PESTEL Analysis: Introduction
Components of PESTEL Analysis
Conducting a PESTEL Analysis
Real-World Applications of Strategic Analysis
Best Practices for Conducting Strategic Analysis
Common Mistakes in Strategic Analysis
Q&A Session
Feedback and Discussion
Next Steps in Strategic Management
Conclusion and Takeaways
References
Johnson, G., Scholes, K., and Whittington, R. (2020) Exploring Strategy: Text and Cases. Harlow: Pearson.
Mintzberg, H. and Waters, J.A. (1985) ‘Of Strategies, Deliberate and Emergent’, Strategic Management Journal, 6(3), pp. 257–272.
Porter, M.E. (1979) ‘How Competitive Forces Shape Strategy’, Harvard Business Review, 57(2), pp. 137–145.
Gürel, E. (2017) ‘SWOT Analysis: A Theoretical Review’, The Journal of International Social Research, 10(51), pp. 994-1006.
Johnson, G., Scholes, K., and Whittington, R. (2020) Exploring Strategy. 12th edn. Harlow: Pearson Education.
Porter, M.E. (1979) Competitive Strategy. New York: Free Press.
Grant, R. (2021) Contemporary Strategy Analysis. 10th edn. Hoboken: Wiley.