Lecture 2: Stakeholder Management and Communication

Business & Economics - 15 slides

By Sharon

This lecture on Project Management centers on identifying stakeholders and analyzing their influence and impact. It emphasizes developing effective communication strategies through tools such as stakeholder analysis grids and communication plans, enhancing engagement and project alignment with stake

Topics Covered

  • Introduction to Stakeholder Management in Projects
  • Identifying Stakeholders
  • Analyzing Stakeholder Influence and Impact
  • Engaging Stakeholders Effectively
  • Stakeholder Analysis Grids: The Power/Interest Matrix
  • Stakeholder Influence Mapping Techniques
  • Developing Stakeholder Communication Plans
  • Crisis Communication and Managing Stakeholder Expectations
  • The Stakeholder Salience Model (Mitchell et al., 1997)
  • Ethical Stakeholder Management
  • Stakeholder Management in Complex Projects
  • Leveraging Technology for Stakeholder Management
  • Case Studies: Successful Stakeholder Management Strategies
  • Advanced Stakeholder Metrics and Feedback Systems
  • Summary and Next Steps in Stakeholder Management

References

  • Freeman, R.E. (1984) Strategic Management: A Stakeholder Approach. Boston: Pitman.
  • PMI (2021) A Guide to the Project Management Body of Knowledge (PMBOK® Guide). 7th edn. Philadelphia: Project Management Institute.
  • Mendelow, A.L. (1991) 'Stakeholder mapping', Proceedings of the 2nd International Conference on Information Systems.
  • Mendelow, A. (1981) 'Stakeholder mapping', Proceedings of the Second International Conference on Information Systems, Cambridge: Harvard Business School.
  • Freeman, R.E. (1984) Strategic Management: A Stakeholder Approach. Cambridge: Cambridge University Press.
  • Carroll, A.B. and Buchholtz, A.K. (2015) Business and Society: Ethics and Stakeholder Management. 9th edn. Boston: Cengage Learning.
  • Kerzner, H. (2022) Project Management: A Systems Approach, 13th edn. New York: Wiley.
  • PMI (2021) A Guide to the Project Management Body of Knowledge (PMBOK Guide). 7th edn. Newtown Square: Project Management Institute.
  • Fearn-Banks, K. (2016) Crisis Communications: A Casebook Approach. 5th edn. New York: Routledge.
  • PMI (2023) 'Managing Risks and Communications in Critical Projects', Project Management Journal, 54(3), pp. 12-24.
  • Mitchell, R.K., Agle, B.R., and Wood, D.J. (1997) 'Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts', Academy of Management Review, 22(4), pp. 853-886.
  • Remington, K. and Pollack, J. (2007) Tools for Complex Projects. Gower Publishing Limited.
  • Bourne, L. (2016) Stakeholder Relationship Management: A Maturity Model for Organisational Implementation. Routledge.
  • Kerzner, H. (2022) Project Management: A Systems Approach to Planning, Scheduling, and Controlling. Wiley.
  • Bourne, L. (2009) Stakeholder Relationship Management: Building a Framework to Manage Stakeholder Interests. Routledge.
  • Office of Government Commerce (2009) Managing Successful Projects with PRINCE2. The Stationery Office.
  • Mitchell, R.K., Agle, B.R., and Wood, D.J. (1997) 'Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts', Academy of Management Review, 22(4), pp. 853–886.
  • ISO 21500:2012 (Guidance on Project Management). International Organization for Standardization.
  • Kerzner, H. (2022) Project Management Metrics, KPIs, and Dashboards: A Guide to Measuring and Monitoring Project Performance. Wiley.
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