Business & Economics - Lecture 1: Introduction to Strategic Management - 13 slides
Explore Lecture 1: Introduction to Strategic Management, covering In this lecture on Tools for Strategic Management, key concepts including the definition of strategy, the strategic.
Topics Covered
Introduction to Strategic Management
Defining Strategy: A Multilayered Concept
The Strategic Management Process
Levels of Strategy in Organizations
Strategic Analysis Tools
Case Study: Strategic Challenges at Disney
The Role of Competitive Advantage in Strategic Management
Understanding Strategic Fit in Business Contexts
Strategic Decision-Making: Rationality vs. Creativity
Globalization and Strategic Management
Innovation as a Cornerstone of Strategy
Strategic Management in Times of Crisis
Conclusion and Key Takeaways
References
Mintzberg, H. (1994) 'Rise and Fall of Strategic Planning.' Harvard Business Review, 72(1), pp.107-114.
Porter, M.E. (1996) 'What is Strategy?', Harvard Business Review. 74(6), pp. 61-78.
Mintzberg, H. (1985) 'Of Strategies, Deliberate and Emergent.' Strategic Management Journal, 6(3), pp.257-272.
Hill, C.W., Jones, G.R. and Schilling, M.A. (2014) Strategic Management: Theory. 11th edn. Stamford: Cengage Learning.
Johnson, G., Scholes, K., and Whittington, R. (2017) Exploring Strategy. 11th edn. London: Pearson Education.
Johnson, G., Scholes, K., and Whittington, R. (2017) Exploring Strategy. 11th edn. Harlow: Pearson Education.
Mintzberg, H. (1994) 'The Fall and Rise of Strategic Planning', Harvard Business Review, January-February, pp. 107-114.
Porter, M.E. (1979) 'How Competitive Forces Shape Strategy', Harvard Business Review, March-April, pp. 137-145.
Andrews, K.R. (1971) The Concept of Corporate Strategy. Homewood: Richard D. Irwin.